Keeping in touch with your current and past patients is very important. Communication is plays a critical role in chiropractic marketing. By communicating with patients, you will be building healthy relationships with them. We all know that building rapport with patients will create a long term relationship. An email newsletter is one good chiropractic marketing idea. You might consider signing people up for an email newsletter, of course with the person’s permission. Another helpful idea is also to send out holiday and birthday cards as a way of keeping in touch and one way of saying you still remember them. Not only will this help you generate referrals, but it will also lead to an increase in repeat visits. You will also gain their loyalty through communication.